Core floor heroes
For retailers: An adult store works when the first facing is teachable. Stock a starter ladder across toys, lubricant, cleaner, and intimacy accessories, train privacy and consent language, then deepen with wholesale inventory or Adult Dropshipping for long-tail SKUs.
- Open with body-safe silicone toys, water based lubricant, toy cleaner, and one discreet male trial item before expanding every niche wall.
- Plan good / better / best ladders inside each bay so staff can answer without inventing margin stories.
- Floor, ecommerce, and hybrid shops share the same product story; only privacy cues, demo rules, and packaging change.
- Sexy Living wholesale prices are in CAD, fulfilment is from Burnaby, BC, and wholesale orders over $500 CAD ship free. There is no separate US warehouse claim.
- Use category playbooks for rabbits, bullets, male masturbators, prostate, and lubricant instead of one giant SEO essay.
Build a USA and Canada adult retail floor or ecommerce catalog around assortment ladders, privacy, and honest wholesale or dropship fulfillment from Sexy Living.
What should an adult store stock first?
Sexy Living is a Canadian B2B sexual wellness distributor serving wholesale and dropship partners across the USA and Canada. This playbook is for buyers and managers opening or upgrading an adult retail floor or ecommerce adult store, not a consumer lifestyle essay.
Start with categories customers ask for on day one and that staff can explain in under a minute. Depth comes later. A chaotic wall of novelty SKUs burns cash and confidence.
- External vibrators and bullets: approachable, giftable, easy care language.
- One rabbit or dual-stim hero: covers the most common “internal plus external” request.
- Water based lubricant: everyday attach for toys and partner play. Lead with YES WB and Canadian plant-based options such as SUTIL Luxe or SUTIL Rich.
- Toy cleaner: place beside rechargeable toys. Sliquid Shine and Dame Hand + Vibe Cleaner are simple attach SKUs.
- Male trial sleeve: discreet packaging lowers first-purchase friction. TENGA Egg Stud is a proven opener.
- Basics for intimacy and safety: condoms where legal to sell, massage oil with clear latex warnings, and care cards.
How do you plan assortment ladders (toys, lube, cleaner, intimacy)?
Ladders keep staff honest and shelves readable. Inside each category, define a starter, a mid step, and a premium keeper. Shoppers move up when the story is clear.
Toys
- Starter: compact bullet or simple external vibe such as Dame Kip.
- Mid: dual-stim rabbit such as ROMP Jazz or plusOne Dual Luxe.
- Premium: higher-intensity bullet such as We-Vibe Tango X, or a reusable male sleeve such as TENGA Flip Zero.
Lubricant
- Everyday water based: YES WB for organic-minded shoppers; SUTIL Luxe for a lightweight Canadian plant-based story.
- Thicker water based: SUTIL Rich when customers want more cushion.
- Specialty: oil based only with latex condom warnings; silicone based only when toy materials allow it. See the lubricant playbook and natural lubricant guide.
Cleaner and care
Put cleaner within arm’s reach of rechargeable toys. Teach water based lubricant on silicone toys and on TENGA elastomer sleeves. Keep care language short: rinse, mild soap or toy cleaner, air dry, store away from extreme heat.
Intimacy accessories
Add massage, wellness gummies, and soft goods only after the core toy and lube lanes are staffed. Accessories should support the conversation, not replace the heroes.
Ask one opener and the ladder sorts itself: “Are you shopping for a first product, an upgrade, or a gift?”
Floor vs ecom vs hybrid: what changes for staff and privacy?
The product ladder stays the same. Privacy cues, demo rules, and packaging change by channel.
| Channel | What stays the same | What changes |
|---|---|---|
| Brick and mortar | Good / better / best story, body-safe language, lube and cleaner attach | Locked cases when required, discreet packaging facing out, demo on sealed display units only, age checks per local law |
| Ecommerce | Same ladder and care rules on every PDP | Plain outer cartons, discreet billing descriptors where available, clear return hygiene policy, photo sets that match in-store SKUs |
| Hybrid | One brand voice across floor and web | Buy online pickup in store scripts, reserve-for-privacy options, shared training so staff do not contradict the site |
- Privacy: Never announce product names loudly across the aisle. Offer a quiet corner or written card when someone looks uncomfortable.
- Consent language: Talk about comfort, communication, and personal preference. Do not assume gender, orientation, or relationship status.
- Returns: Opened intimate products are usually non-returnable for hygiene. Put that on the shelf talker and the PDP before checkout.
- Staff scripts: Practice three openers. Measure which ones convert in your store. Skip fabricated conversion percentages in ads.
Body-safe materials and staff scripts (no medical claims)
Use materials language, not medical promises. Body-safe usually points to non-porous materials such as quality silicone, ABS, glass, or stainless steel when those specs are stated by the brand. Avoid claiming any toy treats pain, dysfunction, fertility, or clinical conditions. Send those questions to a qualified professional.
Staff script cards
- “Is this body safe?” → “This model is made from [brand material]. Non-porous surfaces are easier to clean. Pair with water based lubricant unless the brand says otherwise.”
- “I’m new to this.” → “Let’s start with a simple external vibe or a discreet trial item, then add lubricant and cleaner so care is clear.”
- “What lube do I need?” → “Water based is the everyday default for most silicone toys. If you use oil based, remember latex condom warnings.”
- “Can I return it?” → “For hygiene we cannot take back opened intimate products. We can help you choose carefully before you buy.”
- “Is this only for [gender]?” → “Anyone can buy for personal use, a partner, or shared play. We describe what the product is designed to do.”
How do Sexy Living wholesale and Adult Dropshipping fit?
Sexy Living is a West Coast Canadian wholesaler based in Burnaby, BC. We serve brick-and-mortar shops, ecommerce brands, and hybrid retailers across the USA and Canada. Prices are in CAD.
- Wholesale: Stock depth for your floor heroes. Wholesale orders over $500 CAD qualify for free shipping.
- Adult Dropshipping: List eligible long-tail SKUs without buying every colorway. Dropship uses wholesale pricing plus a $20 CAD shipping fee.
- Fulfilment honesty: Orders ship from Burnaby, BC. Do not advertise a fake US warehouse.
- Sister brand: When a Canadian wellness assortment fits, see EP Products Canada.
Apply through the wholesale signup form, browse the wholesale sex toys hub, or install the Adult Dropshipping app. Confirm brand restrictions and live inventory before you publish.
Which starter SKUs belong on a first planogram?
These live Sexy Living products cover rabbit, bullet, male trial, organic lube, Canadian plant-based lube, and cleaner. Confirm stock before you commit facings.
Wholesale vs dropship: which path fits your adult store?
| Path | Best for | Shipping note | Watch-outs |
|---|---|---|---|
| Wholesale | Floor depth, bestsellers, staff demos | Free shipping on wholesale orders over $500 CAD | Buy what you can train and face; avoid dead novelty walls |
| Adult Dropshipping | Long-tail colors, premium one-offs, ecommerce breadth | Wholesale price plus $20 CAD shipping fee | Confirm eligible brands and PDP copy before listing |
| Hybrid | Heroes in stock, tail on demand | Same Burnaby, BC fulfilment for both | Keep floor and site language identical so staff match the web |
City-level retailer context: Vancouver wholesale guide and Toronto wholesale guide.
FAQ for new retailers
Do I need a huge assortment on day one?
No. Open with teachable heroes across toys, lubricant, cleaner, and one male trial item. Expand after you see what your customers actually ask for.
Are Sexy Living prices in CAD or USD?
Prices are in CAD. Factor currency when you set USA retail tags.
Where does Sexy Living ship from?
Fulfilment is from Burnaby, BC. We ship to retailers and dropship destinations across North America. There is no separate US warehouse claim.
What is free shipping on wholesale?
Wholesale orders over $500 CAD qualify for free shipping. Dropship orders use wholesale pricing plus a $20 CAD shipping fee.
How do we talk about body-safe materials without medical claims?
Name the material the brand states, explain cleaning, and recommend compatible lubricant. Do not claim treatment outcomes.
Should every SKU sit on the floor?
No. Keep bestsellers in front of staff. Use Adult Dropshipping for eligible long-tail SKUs so ecommerce can stay deep without overcrowding the aisle.
What about age checks and privacy?
Follow local legal adult age requirements. Offer discreet packaging, quiet service, and clear hygiene return policies.
Where do I apply?
Use the wholesale signup form or the Adult Dropshipping app. Start with the wholesale hub for category context.
Partner with Sexy Living
Build an adult store assortment staff can explain and customers can trust. Sexy Living supplies curated sexual wellness brands plus wholesale and dropship paths for USA and Canadian partners, fulfilled from Burnaby, BC.
Browse starter SKUs such as ROMP Jazz, We-Vibe Tango X, Dame Kip, TENGA Egg Stud, YES WB, and SUTIL Luxe.