Boy Butter was started in New York City in 2003 by Eyal Feldman, after a stint at the gay apparel brand Nasty Pig. The name is a play on "baby batter", the packaging is modelled on butter, & the first product was an oil-based cream lube for gay men that lasted like silicone but washed off with water. He sold it door to door to adult shops & handed out samples in Chelsea from a red wagon. More than 20 years on the lubricant range covers oil-based, water-based & warming formulas, the customer base is as much women as men, & the brand is made in the USA. It has been covered by Wirecutter, Out & Outsports, & ran a TV spot during Drag Race Season 18.

The base. Original is oil-based: coconut oil & an organic silicone blend churned into a cream that lasts like silicone lube & rinses off with water, but is not compatible with latex condoms. H2O is the water-based cream with vitamin E & shea butter: same buttery feel, latex-safe, vaginally safe & fine on every toy. Clear is a concentrated water-based gel with Invisigel that feels like silicone lube & washes off with water, glycerin-free & latex-safe. Sell Original to the customer who wants the classic & is not using latex condoms, H2O to the customer who wants the cream with condoms or toys, & Clear to the customer who wants a silicone-style gel.

Depends on the formula, & it is the question staff must get right. Original & Gold are oil-based: not compatible with latex condoms; the brand recommends polyurethane condoms with them. H2O, Clear & Warming are water-based & latex-safe. On toys, Boy Butter states that every formula, including the oil-based Original, is safe on all toys, silicone included; if a customer's toy brand says water-based only, H2O or Clear is the safe recommendation.

It washes off with water alone & does not stain. That is the brand's whole pitch: the longevity of a silicone lubricant without the silicone clean-up, on skin & on sheets. Every formula on this page carries the same washable, non-staining claim.

Original in the 4 oz or 8 oz tub: it is the yellow tub customers recognise & the product the brand is known for. Add H2O so you have a latex-safe answer on the same shelf, then Clear for the silicone-lube customer. The 2 oz pumps of Original & Clear are the travel & impulse sizes; the 16 oz tubs & 32 oz Clear are for the customer who already knows the brand. Warming & Gold round out the facing.

No. Boy Butter is on Sexy Living's restricted list: products bought from us may not be listed on Amazon, eBay, Walmart, Etsy or any other third-party marketplace. In-store, on the retailer's own website & on the retailer's own social channels is fine. The full list & the rule are on our restricted third-party selling page.

Sexy Living supplies testers for in-store display on many products: 1 tester per store with the purchase of 3 units of that product, display only, & not available to dropship-only accounts. Ask your rep whether a Boy Butter tester or sachets are available when you order; a tub of Original a customer can feel on the back of the hand is the demo that sells it.

Sexy Living runs Toy Talk, free live brand-training sessions on Zoom for retailers, recorded for replay; see the schedule & replays at toytalk.ca. For Boy Butter the 2 facts staff need are on this page: which formulas are oil-based & not latex-safe (Original, Gold), & which are water-based & latex-safe (H2O, Clear, Warming).

Yes. Boy Butter is in the Sexy Living dropshipping catalogue. Install the SexyLiving: Adult Dropshipping app from the Shopify App Store, import the listings & we ship each order in plain packaging from our Burnaby warehouse. Dropship shipping is $20 CAD plus tax per order anywhere in Canada, with no minimum order. Details on our dropshipping page.